John Gonzalez is a fine artist located in New York City, who was looking for a clean and simple way to display his work. He wanted the true colors, and emotions of his works to stand on their own. Thus, we chose a muted, gray color scheme, that allows for the viewer to see the work in its unadulterated form – devoid of any unpleasant color combinations.
John wanted to be able to tell a story about each piece he featured on his portfolio. So we gave him a place for him to write his stories, poems, quotes, or even just a line. And when the viewer wants to get a closer look, all she has to do is click, and the image expands to fill the whole screen, letting her focus on what is really important. And when she is finished, the next piece is just an arrow key away.